I came across some research done by Columbia Business School on the challenges that CEOs face in building and maintaining their company’s cultures.

When making a hire, the best way to attract a fantastic candidate is to show them that you care about their goals and interests and that these are just as important as what you, the Company, want and need. It’s up to you to help them see why this could be a perfect match. When the selling happens on both sides, the fit becomes obvious and the hire will last longer. Hiring is a two-way street.

3 simple tricks that top interviewers use to make great hires.